In 2016 MERWE S.A.L.T. was founded by Eva, an experienced international fashion buyer, formally based in Berlin and now started afresh in Cape Town. Shortly after moving countries Eva got into contact with Deeva van der Merwe, owner of Merwe Mode (custom unisex fashion label). Sharing the same vision, they decided to join their resources and MERWE S.A.L.T. was born.
The brands vision is to create a new locally produced foundation of high quality but affordable fashion. Combining South Africas Streetstyle influences with European Trends, creating easy-to-wear products that can be worn for any occasion.
MERWE S.A.L.T studio is based in the hip Woodstock neigborhood in Cape Town. Their studio houses a group of talented designers. The team consists of stylists, fashion designers, graphic designers, pattern makers and skilled sewing personnel. All production and design is created in-house, from designing each look to altering each garment to ensuring the perfect fit. All Fabric sourcing is done domestically. MERWE S.A.L.T offers fresh collections 4 times a year. All products fall within the “middle price range bracket”. MERWE S.A.L.T. believes in the “upliftment” of local produce, opening doors to employ more hand crafting staff and to keep our local industry fed without having to import from China.